Optimization Insight: Is Your SaaS Startup Scoring Its Leads?

By Sujan Patel, Contributor After you’ve established the funnel for your SaaS, I imagine your focus will primarily be on acquisition. That’s where a lot of marketers focus their attention, especially in the beginning stages. If you’ve created content for your SaaS with the goal of lead acquisition, then you should always include calls-to-action to […]

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