How to Improve Your Influencer Marketing Relevance By Letting Go of Creative Control

By Promise Phelon, Contributor Creative control comes in many forms and as the landscape of influencer marketing continues to evolve, as does the content that is created throughout the process. Previously, marketers have had a heavy hand in creative development when working with influencers and advertisers. This allowed them to provide strict guidelines on […]

Source: http://www.forbes.com/entrepreneurs/feed/

Leave a Reply

Your email address will not be published. Required fields are marked *